UI DESIGN | UX DESIGN | MARKETING | USER-RESEARCH | WIREFRAMING | PROTOTYPING
The Assignment:
Perplex Media BV has given us the assignment to research design and create a campaign that would bring attention to the audiciëns of Specsavers. Around the hearing aids, there is currently a vibe that people are ashamed to wear one. Our task was to bring attention to de benefits of the hearing aid.
Research
We kicked the project off with doing user research. From this point we found out a lot of people don’t know that there hearing is not as good as it used to be. We also found out that people knew Specsavers more from the glasses and did not even know about the hearing device service and specialized audiciëns.
The Platform
To create awareness we came up with a concept for a platform. This platform had as a goal to make people aware of their hearing by doing an easy hearing test by listening to 2 different sound qualities. These audio fragments represented the way how a person with hearing loss would hear and how the quality changes with the normal-sounding fragment. Now it really becomes clear how much a hearing aid can change!
The Concept
Because hearing is one of the most important senses we created a marketing campaign on social media. By brainstorming, we created a set of concepts for commercials. Some examples of the concepts: a man driving in his oldtimer listening to the purring of the engine or listening to the birds on a sunny day from the balcony.
What if you can not enjoy these moments anymore?
To Visualise this we made scripts for tv-commercials that would visualize the experience of increase in the pleasure of life by improving the hearing. A grandma that puts her device on to hear the grandchildren and a soccer player who does hear the referee again. After the projects, the campaign took off and I’m proud to say the ideas are still used to this day. As you can see in the video.
